Get listed where the trip gets planned

How it works

1. Apply. Pick your tier and tell us the waters you serve. It takes a couple of minutes.
2. We review the fit. We approve every partner by hand. If you’re genuinely useful to the anglers reading those pages, you’re in — no auto-approval, no filler.
3. You go live. Pay securely through 137 & Co., and we place your listing. Most partners are live within a few days.

Where your listing appears

Two independent knobs, not a page count. Your service area — the water body or region you actually serve — determines which pages display your listing: every spot page on those waters (e.g., /locations/sandy-point-state-park/).

Your tier determines how you appear: Basic in the grouped “Nearby Businesses” directory, Premium as a photo card in the “Local Partners” band near the top. Regional gives you Premium placement across every covered location in a broader area — built for mobile guides and outfits that cover a whole region.

Why partners trust the placement

Paid listings appear in clearly-labeled sections on relevant pages. They never reorder our conditions scoring, ranked-location lists, or “best spots today.” You can’t buy your way up the rankings here, and neither can your competition. The whole reason this site exists is that the alternatives sold their integrity — we won’t.

That’s also why every partner is reviewed. A curated set of genuinely relevant businesses is worth more to an angler — and to you — than a wall of paid noise.

Who’s a good fit

• Fishing charters and guide services (tidal and non-tidal)
• Bait and tackle shops, including fly shops
• Marinas, boat ramps with fuel, and launch facilities
• Fishing lodges, cabins, and angler-focused lodging
• Boat rentals, kayak outfitters, and guide schools
• Tournament series and fishing clubs that want visibility

Who isn’t

No national chains, no online-only retailers, no operations that advertise catch of out-of-season species, and nothing pretending to be editorial content. We keep listings relevant so they actually get used — and we reserve the right to remove listings that misrepresent regulations.

Questions

Do paid listings change your rankings or scores?

Never. Listings live in their own labeled sections. The conditions scoring, ranked locations, and “best spots today” are driven entirely by conditions and regulation data — money doesn’t touch them.

Why is it curated instead of instant sign-up?

Because a page full of anyone-who-paid is worthless to the angler and to you. We review every partner for genuine relevance to the waters they list on. Approval isn’t instant, but every business on a page has earned its place there.

How soon do I go live?

After we approve the fit and your payment clears, usually within a few days — often sooner.

What if I run a mobile guide service across several waters?

That’s the Regional tier. Mobile guides and regional charter outfits get Premium placement across every covered location in the area. Request a quote and we’ll scope it.